Who plays games?

Here’s an important article I’ll be duplicating under Key Articles for current 2nd year GET students in the Business in Computer Games subject next year in April.

IGN Entertainment and Ipsos Media CT did a comprehensive study on video gamers. Their study revealed a number of findings, some of which I think has long been suspected by many of us who play games, but now it’s objective and statistical fact. Some facts from the press release here.

Age: “55% of gamers polled were married, 48% have kids, and new gamers – those who have started playing videogames in the past two years – are 32 years old on average.”

Social networking: “According to the research, more than 75% of videogamers play games with other people either online or in person.”

Salary levels: “In terms of hard dollars, the average gaming household income ($79,000) is notably higher than that of non-gaming households ($54,000), but the value of the gamer as a marketing target can be seen in a variety of ways.”

The more detailed press release is available here.

(Picture from http://www.bethanylife.org/)

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